MONIKA THE LABEL: A LOVE LETTER TO SELF-STYLED WOMEN
Monika the Label is an independent slow fashion brand founded by former fashion buyer Monika Young. Born in London with roots in Budapest, the label is inspired by Monika’s love for vintage fashion and her years spent chasing inspiration from London to Los Angeles, shaped by her heritage and the women who raised her.
Launched in 2020 as a personal response to fast fashion, Monika The Label has grown into a space for slow style, self-expression, and reinvention. Grounded in a belief that clothes carry stories, and style is personal.
Whether it’s a night dancing in an open-back dress or a quiet morning in an oversized tee and bare feet, Monika designs for women writing their own narrative. The kind who feel things deeply and dress like it too.
FOR THE MUSES WHO NEVER FOLLOW THE RULES
Romantic with a rock’n’roll edge, each piece is designed to last a long time in your wardrobe — worn-in, well-loved, and unapologetically you. Our silhouettes nod to the past but are made for the now, designed to be re-worn, re-styled, and never thrown away.
Monika spent her early twenties in the world of fast fashion — until burnout and heartbreak led her back to what mattered: creating with purpose. What began as a passion project has evolved into a thoughtful collection for women who crave meaning in what they wear.
These are the kind of pieces you reach for when you want to feel like yourself, but elevated. Think silk slips that whisper rather than shout, delicate details with a sharp edge, and silhouettes that flatter without trying too hard.
