OUR STORY

"Whether you're at the beach in California or strolling around East London, Monika Young's label has you covered — sustainably..." - Hunger Magazine

ABOUT US

Monika The Label is a love affair between Cali cool and East London grunge.

Inspired by all the best parts of the ‘70s, we design sustainable clothes for wild-hearted women who want to make a change and feel pretty damn cool when they do it.

 We’re all about slow fashion. So we create killer collections you can wear season after season and for years to come. Once we’re in your wardrobe, we’re here to stay.

Environmentally friendly fabrics, UK factories and low-carbon footprints are our thing. 

 

WHO IS MONIKA

Our founder, Monika Young, is a London-based babe with big love for California. 

When her buying job in Berlin started giving her the blues, she knew she had to make a change. She saw first hand how fast fashion brands were destroying the planet and she wasn’t down for being part of the problem.

So she came home to figure out how to help, and Monika The Label was born.

 Now Monika designs vintage-inspired collections for rad women just like her. 

 So whether you’re in Victoria Park or Venice Beach, you can look badass but still feel good about the impact your clothes have on the environment. 

 

OUR COMMITMENT TO SUSTAINABILITY

Monika’s contribution to the sustainable fashion economy has been recognised by The Sunday Times, Stylist, Who What Wear and Conde Nast Traveller to name but a few. And in 2021, shortly after the brand’s first birthday, Monika the Label won Highly Commended in the Best Sustainable Small Business category at Marie Claire’s Sustainability Awards. Click below to find out how we are committed to a better and fairer fashion future.